Mr. Covey explains here that the difference between reactive people and proactive people is like night and day. He tells us that proactive people are those who can look at a situation that isn’t really that great, assess what is happening, and then make the choice to take initiative to positively improve the situation to the best of their ability. Mr. Covey warns us that this is not the same as positive thinking; people thinking positive in an effort to blot out the negative. He tells us that proactive people first face the facts before deciding what positive action may need to be taken to counter the current negativity of a situation.